Patricia Cabeza is a 360º creative with 9+ years of experience in brand development, content creation, and creative strategy. With a taste for lifestyle, travel, and everything design, she began her journey of visual documentation at age 16, when she started sneaking her camera into concerts. Based in Berlin since 2019, where she moved from Madrid, she has led creative teams and shaped brand narratives through thoughtful design and impactful visuals.

In her last role as Creative Lead at Numa she supervised all design, photography, and video projects, as well as led a rebranding, ensuring alignment with brand identity and strategic goals. Patricia thrives on collaborating across teams to develop campaigns and creative solutions that leave a lasting impact.

Her visual work draws on a documentary approach, capturing authentic, emotional brand stories that engage audiences organically. With experience across hospitality, e-commerce, and fast-growing start-ups, she’s passionate about the big-picture: building creative strategies that align with business goals, and leading teams to deliver them with excellence.

In her free time, she shares stories on her TikTok and her Instagram.