Patricia Cabeza is an independent art director with a decade of expertise in the creative field. With graphic design, social media, and audiovisual production as the foundation, she began her journey of visual documentation at age 13, when she started sharing . Based in Berlin since 2019, where she moved from Madrid, her work today focuses on shaping brand narratives through dynamic strategies, thoughtful design, and impactful visuals.

In her last role as Creative Lead at Numa she supervised all design, photography, and video projects, as well as led a rebranding, ensuring alignment with brand identity and strategic goals. Patricia thrives on collaborating across teams to develop campaigns and creative solutions that leave a lasting impact.

Her visual work draws on a documentary approach, capturing authentic stories that engage audiences organically. With experience across hospitality, e-commerce, and fast-growing start-ups, she’s passionate about the big-picture: building and executing creative strategies that connect with the audience while meeting the business goals.